Information on new initiatives and special offers

Focus on star performers in every issue

Interaction among members

Special offers

Quiz and competition, with attractive prizes for winners

Young Scholars Parker Pen Gift Offer
To coincide with the examination season, the children of Castrol Star Bandhan members were sent an attractive gift - a special edition Parker Pen from the Amitabh Bachchan collection.

PP13, 2006 Offer
Castrol Star Bandhan members were sent a special offer to coincide with PP13, 2006. They could redeem their balance points for a new list of attractive gifts and carry forward 10% of their points to Castrol Star Bandhan 2007. They were also reminded that their unredeemed points would lapse on 31st March, 2007.

New Year Greeting
To herald the New Year, members were sent an innovative greeting card that was a cutout of the numerical 2007. Mr. V. Srikanth, Vice President - Marketing, Castrol India Ltd., signed the card.

This special offer is open to all Castrol Star Bandhan dealer members. With this unique offer dealers can win a collection of attractive diamond jewellery from Oyzterbay and Cygnus.

To win diamonds all the dealers need to do is to redeem their points. They can claim exquisite diamond jewellery ranging from pendants, necklaces, earrings to daily wear, party wear, love collection and more!

How time flies! This is the second issue of Pehchaan newsletter that is now available on the Castrol Star Bandhan website. It corresponds to the September 2007 issue that is already out and is now available with you. Take a look at the issue for a feature on the Diwali Dhamaka, a report on the Teekha Display, Business Baatein for tips on retail merchandising and a special column that focuses on a Castrol Dealer. Over and above, we have published letters from several Castrol Dealers who have also sent in their family photographs. Their letters speak highly of Castrol Star Bandhan and the strong bonds that it has created between the company and its dealers. And as usual, the issue carries a variety of interesting news and information. To read the contents of the latest issue, just click the Pehchaan cover appearing alongside.

Website Training Manual
To get dealers interested in the recently launched Castrol Star Bandhan website www.castrolstarbandhan.com, dealers were mailed the Click2Win Contest form that features on the Home Page. The mail pack also contained a guide to the website which served as a training manual for the dealers to get themselves used to browsing the website. The contest has exciting prizes - The Grand Prize, a Compaq Presario laptop for the first all-correct entry and Parker Gift Sets for the next 500 all-correct entries. The answers to the contest questions were in the website itself! Response to the contest from dealers has been fantastic!

'Teekha Summer' Offer: the 2nd quarterly Promotion
The 'Teekha Summer' Offer consists of a set of four offers for members. With the 'Teekha Summer Schemes', 'Teekha Growth' Offer, 'Castrol Royals' Lucky Draw Offer and 'Teekha Display' for Power Brands, members stand the chance to win exclusive offers, attractive gifts, amazing experience - including a date with superstar John Abraham and Gold!

1st Quarterly Promotion
The first quarterly promotion - the Big B Offer - went to members early in January 2007. The offer involves BONUS - BID - BUY. Members can redeem points for 6 gifts a special bid price of only 33% of the original points (67% discount). So, with 33% bonus points + 67% discount (TOTAL 100% discount), a member can win a gift virtually FREE!